Love or loathe her, Rhianna sure moves brands. Her recent campaign for lifestyle brand Christian Dior from which pictures were unveiled just yesterday sees the diva pulling her best sultry and seductive poses yet for Dior’s Secret Garden Campaign.
What is more remarkable is that Ri-Ri is the first female of colour to front a major campaign for the Dior house, which is probably a cunning ploy to attract more women of colour to the brand. In an interview with MTV News in March, the 27 year old Bajan diva commented on the importance of her casting for the campaign which she said was ‘fantastic’ and meaningful.
She went on to add ‘It feels fantastic…”It is such a big deal for me, for my culture, for a lot of young girls of any colour. ‘I think, to be acknowledged by Dior is just, it means a lot as a woman to feel beautiful, and elegant, and timeless”.
Well said and we reckon that the brand are lucky to have the young diva on side, and it is worthwhile noting that beauty really has no colour boundaries, and hopefully more major lifestyle brands would emulate this example. Congratulations Ri-Ri!